Gordon Daniell entered the new L.L. Bean store that opened on Elm Street Wednesday already wearing L.L. Bean-brand khakis, shoes, and a sun-blocking hiking shirt.

He left the store with a new daypack and water bottle — and with the comfort that he’ll no longer have to leave town or shop online to pick up clothes from his favorite outerwear brand. Daniell was one of hundreds of devotees to visit the new L.L. Bean store at 272 Elm St. on Wednesday during the store’s “soft opening.” The official grand opening is Friday.

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